This course will equip you to build, promote and maintain dynamic fashion brands, products and services to relevant target audiences. You will learn the skills and techniques needed to effectively communicate and market fashion in this dynamic and fast moving sector.

This course has been designed to give students both a practical and theoretical understanding of fashion buying, merchandising, sourcing, product development brand and quality management of the supply chain from concept to consumer.

Students will learn about forecasting trends, consumer behaviour, psychographic profiling and what makes people buy.