Caitlin Denton

Caitlin is a pro-active, organised, and ambitious student who has specialised in sustainable fashion throughout her course and has always taken risks in her projects. For her final major project, Caitlin explored the digital fashion market to support her idea for a brand that had a gap in the market - a truly sustainable 'fast-fashion brand that tackled the issue of over-consumption for social media pictures. From this, Kateri was created. Streetwear-inspired AR fashion filters that are affordable and instantly downloadable, allowing people to express their style on social media with no environmental impact.
Caitlin has always incorporated her passion for the environment and sustainable production into her projects and is something she hopes she can explore further in her career.

Kateri's mission statement
Kateri's mission statement
The AR filters
The AR filters
How to use the AR filters
How to use the AR filters
The social media campaign
The social media campaign
This is the campaign video for Kateri, highlighting exactly how the AR fashion filters can be used to elevate your outfit and would be used for the launch of the brand.