BA (Hons) Fashion Buying and Brand Management

Carolina Alegria

Carolina Alegria is a trend-driven and analytical person which studied Fashion Buying and Brand Management at Ravensbourne University London. Which is passionate about the fashion industry with a focus on PR, communication, and innovation.

An energetic, problem-solver, and determined person in everything that is proposed. Attention to detail is a must thing in her work when talking about design and content. Some valuable knowledge gained are: ranging from buying, styling, merchandising, product development, consumer behaviour, marketing, and management...

The main area of interest is being a Fashion Buyer, starting from the analytics and research of the garment to then moving to the final product development.
Making the product become real life is very exciting for her.

She states herself as a young professional with some summer job experience who thrives in and enjoys a collaborative environment.
Looking with enthusiasm for work opportunities in order to develop further her skills and knowledge.

Waiting to start her dream job in fashion!

The Proposal: C.A.THEMODE – The following image shows the Gap in the Market identified in the fashion industry of 2021. The brand C.A.THEMODE has been created in order to tackle sustainability problems.

The Main Target Audience – The following image portrays the two main consumers of C.A.THEMODE. The Gen Z and Millennials.

Mobile App – The following image shows the customer journey of the mobile app, created exclusively for C.A.THEMODE.

Partnership – C.A.THEMODE would partnership with the trend forecasting agency Trendstop in order to tell to their consumers what is coming new in the fashion industry. Is a way of predecting future trends which can apply to any brand.

App Navigation: C.A.THEMODE – The video uploaded shows the customer journey for C.A.THEMODE'S app, which has been made fully transactional.