Ellie Woods

Ellie has found her specialty in public relations and marketing, through her final major project she has managed to find what she specialises in and her passion. Through experimenting with multi-media practises she has developed a wide skill set in the creative industry ranging from photography, adobe software, and understanding the field of PR. This project was a PR campaign called "one love" to bring people back to the high street through a pop-up event of ASOS X Love LOVE MOSCHINO whilst spreading awareness of LGBTQ+. Many components went into creating this campaign and the promotion of this event, PR pack, Photography, Zine. Overall, this project for Ellie was very enjoyable and she grew and pushed herself more than she ever has which I think is evident in her work. She now can reflect on this project as just the beginning of her new journey.

Press Pack – Through target market research I created a press pack for the event that would excite and interest our customer.

Store Layout – The layout of the event is exciting fun, somewhere you would want to attend after a pandemic. Ellie wanted the LGBTQ+ community to have a safe space to be themselves whilst also sharing fun experiences. The event is also supporting the high-street creating a buzz post pandemic.

Store Front – Store Front for Pop up event radiating fun, colour and joy.

Double Page Spread of my Promotional Magazine – Double Page spread of my Promotional Zine. Shoot inspired by the challenges people are faced with coming out to loved ones.

Promotional Campaign Video – PR campaign video showcasing the ASOS X LOVE MOSCHINO collection. The video gives an idea of what the event will be, fun, bright and loving.