Elliot Gaywood

Elliot is a Fashion Buying and Brand Management Student at Ravensbourne University, Sales Assistant and Tailor - Based in London with extensive retail and buying knowledge.

Accomplished and energetic sales assistant, with a solid history of 4 years of achievement in the men’s fashion industry and retail environment. Motivated leader with strong organisational and prioritisation abilities. Areas of expertise include buying & merchandising, sales, customer service, communication, and tailoring. A confident individual who has a passion for the current changing fashion market.

Most of the inspiration behind his project came from his background within the men's tailoring industry. With over four years of experience working for an independent menswear shop, Elliot has seen the ins and outs of how a small brand operates. He learned a wide variety of skills throughout my time with the brand, with one of the main highlights being the art of made-to-measure tailoring. This involved helping clients to create their perfect suit for any occasion.

Elliot's previous work experience has developed a love for the tailoring industry, which has led him to create my made-to-measure and made-to-order tailoring service, for the online destination for men's style, MR PORTER. His final major project has taken all aspects of his personal interest and knowledge of the industry, which has developed into a brand extension that has the potential to set the tailoring market in a new direction.

Promotional Video - "The Well Travelled Gent"Final Major Project Promotional Video - showcasing the idea of the made-to-measure service that the new venture would offer.
The Proposal
The ProposalProposal page showing key imagery and words of the new venture for MR PORTER
Made-To-Order Product
Made-To-Order ProductDetails around the made-to-order product for "The Well Travelled Gent"
Made-To-Measure Service
Made-To-Measure ServiceDetails around the made-to-measure service for "The Well Travelled Gent"
App Promotion
App PromotionIdeas of how the MR PORTER app will be branded for the new venture. The images show how booking of the service would work and selecting your desired tailor.