Ethan Siegel
Ethan is a mature, passionate designer specialising in advertising and brand communications. With strong feelings towards ongoing social issues, his work often explores the ethics, sustainability and responsibility of design in a global situation, utilising design as a tool to educate and inform. In some instances emphasizing the importance of function within design over form, as such seen in Futura Sustained, which leaves us to question the relationship between aesthetic and responsibility.
He has acquired professional experience at various studios, working on projects for global companies which include: Smirnoff, Johnnie Walker, Primark, Balabala and more.
Talk To Brian – Talk To Brian consists of a poster series at its base, which illustrates the different emotions we all feel, supported by further materials consisting of: emotional flashcards, badges, stickers, t-shirts and tote bags. Seeking to raise awareness around the subject of mental health and assist those who may currently be suffering, helping them to better understand themselves and why they might feel the way they do.
Your Book by Penguin Books – Your Book is a concept app, designed for Penguin Books, to reach a new audience, encouraging teens and young adults to get involved with reading, whilst better highlighting diversity.
Futura Sustained – Futura Sustained is a display typeface created to offer a sustainable alternative to Futura. Maintaining its sense of boldness and clarity, but not at the cost of the same ink consumption at print.
The Untrusted Archive – The Untrusted Archive explores the distrust and miscommunication of information from the UK government regarding the Coronavirus vaccine; in an abstract manor which utilises sound to alter imagery.