BA (Hons) Advertising and Brand Design
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Jack Ladow

Jack is a curious creative who loves writing and concepting.

Born and raised in Gothenburg, Sweden, Jack now resides in London. He has a BSc in Advertising and Branding and a background in the sneaker and shoe industry and studies within cultural sciences. So, if you have any questions regarding shoe care or his favorite Caravaggio, he'll be able to answer that as well.

Inspire the next generation of dijon lovers.
Inspire the next generation of dijon lovers. – Refreshing a centuries-old brand for a contemporary audience by communicating on their terms.
Grey Poupon brand refresh
Using mediums that resonate with the new target audience, millennials, we wanted to exist where they exist, and communicate on their terms. Using truths about our audience we are able to achieve a holistic approach to millennials while still staying true to our original crowd.
Using mediums that resonate with the new target audience, millennials, we wanted to exist where they exist, and communicate on their terms. Using truths about our audience we are able to achieve a holistic approach to millennials while still staying true to our original crowd.
Point of Sale Activation
Point of Sale Activation – Since we millennials are always looking down on our phones, we take advantage of that trait and use the floor as a medium to get people to look up. If they do, they are rewarded with a coupon for their Poupon.
--- Credit: Måns Murmark
--- Credit: Måns Murmark
BA (Hons) Advertising and Brand Design
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