Jorie Einarsen

Jorie is a London based multidisciplinary designer from Sweden's archipelago. She is passionate, curious and driven, with a strong focus on editorial, typography, contemporary graphic design and print media, including RISO printing. A common feature in her work is a playful element that invites the audience to engage and have fun with it. Her work is bright, colourful and tactile — wether it be in digital or printed form — and she often explores beyond traditional formats in her process.

After her foundation studies in Graphic Design at Berghs School of Communication in Stockholm, she moved to London where she pursued her BA in Graphic Design. She is now looking onwards for engaging and creative challenges to further hone her skills in printed media and contemporary graphic design.

WHERE'S BRIAN? — a printed editorial book that juxtaposes a part of Eve Ensler's 'The Vagina Monologues' with old portrait photographs of male students from the 1970’s-1980’s, representing the different personas of Brian. The new narrative is solely based on one of the questions Ensler asks when interviewing women: “If your vagina could talk, what would it say, in two words?” — where one of the answers was “Where’s Brian?”. Hence the title of this book.

A BRIEF INTRODUCTION TO PERFORMATIVE DESIGN — a zine that was created to support Jorie's practice based thesis for her BA in Graphic Design. She researched Performative Design, how it relates to Graphic Design and how we can enable it to take more space in the design industry. The zine, which exists in digital and print formats, introduces the reader to performative design in a playful way — from history, to highlighting current practitioners (such as Amandine Alessandra and Tereza Ruller), alongside tips on how you can implement this practice in your own designs. The physical zine was RISO printed in only 25 editions, but the digital version can be found on her website.

HELVONICA — a typeface that celebrates the medium of the printed cinema ticket: a sweet piece of nostalgia that has disappeared in the wake of technology. The typeface is a gentle mix between Helvetica Oblique and Bodoni Std — which are currently, and have been, commonly used when printing or generating cinema tickets. For full type specimen and artefacts, head over to Jorie’s website.