Lisa Tran

Lisa is an ambitious individual, an opportunist who specialises in Product Development and Buying within the back end of the fashion business. As a Fashion Buying and Brand Management graduate, she is always striving within every opportunity that she has been given, working to the best of her ability and giving her all. She has shown a perfect example of what great leadership skills are through her 'creative collaboration' project, showcasing her organisation skills and assigning tasks to her peers from her course as well as the student from the Fashion Design department. Additionally, she has showcased that she can work in a team within her course and during her year-long internship at PVH Corps as a Product Developer, showing excellent communication for example negotiating with vendors. She always aims to show initiative, efficiency, and creative flair and would like to continue to excel further within negotiating and expanding her product knowledge in a professional capacity.

BOOHOO FAMILY LIVE was curated through the inspiration of the impact of the ongoing pandemic, Lisa was inspired to showcase a new digital way of shopping. The closure of businesses due to the pandemic had given us a completely new way of thinking to be able to live in the "new normal" as well as showcase groundbreaking ways to communicate and get an improved understanding of our consumers, through the advancement of technology and using it to our full potential.

BOOHOO FAMILY LIVE- livestream shopping service playful ad
BOOHOO FAMILY LIVE- livestream shopping service video campaign
BOOHOO FAMILY LIVE service touchpoint via Instagram
BOOHOO FAMILY LIVE service touchpoint via Instagram
BOOHOO FAMILY LIVE USP's & ESP's
BOOHOO FAMILY LIVE USP's & ESP's
BOOHOO FAMILY LIVE- Livstream studio set-up
BOOHOO FAMILY LIVE- Livstream studio set-up