Max Cygnaeus Ljungqvist
Max is a multidisciplinary graphic designer based in London who is passionate about solving problems through design. He especially enjoys working with typography, web design, motion graphics, and branding. Max's approach to design and communication comes from an explorative position, always asking why and what rather than how. He is a firm believer in taking personal responsibility for everything you do and create, and tries to bring that to all his projects.
Stonewall Variable Typeface – This typeface allows people to express themselves and their queerness. Every aspect of the typeface is based on the Stonewall Inn and LGBTQ+ history.
Stonewall Variable Typeface – This typeface is based on the two iconic signs that have fronted the Stonewall Inn over the years. From the changeable boldness of the font representing the LGBTQ+ rights movement from the 60s to today. The slant comes from the idea of being "not straight", and slants exactly 19,69 degrees as an homage to the 1969 stonewall riots that gave birth to the LGBTQ+ rights movement.
I am Angry: The Fragile Egos of Men – This booklet was based on the concept of fragile masculinity, and the patriarchy's role in society's gender norms. I chose to name this booklet 'The Fragile Egos of Men: I am Angry'. The perspective is reflected in the bold typeface and layout, with harsh contrasting colours, and striking imagery of hyper masculinity.
The Mind-Body Project (extendedmindbody.com) – This project explores the philosophical concepts of Mind-Body Dualism and the Extended Mind Thesis. By using the platform, your mind is extended onto the website.
DandAD New Blood Submission for Duolingo Brief – How do you get 16-22 year-olds interested in language learning? Together with David Edberg and Jag Halim Davison, we created this campaign to get young people excited about learning a new language.