The Outernet – Outernet London is an immersive media and entertainment business boasting the world's largest high-resolution, wrap-around screens and unique facilities in Central London, right next to Tottenham Court Station. They had tasked me to develop a concept that would connect the Outernet with Denmark Street, to showcase the area's rich heritage as a central hub for British music. I visualised what the Outernet could look like as an artificial world that visitors could explore through the lenses on their phones. To make full use of their world-class design partners, I demonstrated that my idea could be infinitely expansive with the possibilities that could be created in an AR world.

Stanley Watts – After massive success with The Kings Canary salon in Fitzrovia, Stanley Watts was opening his own salon in North Greenwich, London. He had tasked me to develop a brand identity for his new Salon that reflected his experiences and values. Stanley wanted this to be a coming home project from his experience in Milan. The design choices I made focused on his collected history so that the identity felt most belonging to him.

Diamond Hands Rocket – A battle between an army of Redditors and multi-billion-dollar hedge funds had ignited a trading frenzy, causing Gamestop's share to skyrocket in price. The goal of this project was to capture the hype and attention surrounding this topic during the beginning of 2021. With my work, I wanted to add fuel to the frenzy that supports people's insane acts on the internet. This is why I created NFTs, TikTok videos and memes.

Duolingo – How can Duolingo open young adult's eyes to the world of languages and inspire them to weave language learning into their daily routine? For this challenge, I proposed that Duolingo take advantage of TikTok and launch an ambassador program that encourages users to learn new languages.

Personal Promotion – For my personal promotion for university, I designed my resume so that I could turn it into a NFT.