Sam Jason Hamilton
Roughly 285 million people are visually living with a visual impairment and this is set to triple by 2050. People with visual impairment are 50% more likely to live with depression and less likely to pursue a job in the creative industries. Research has shown that engaging in any creative process improves your mental health.
This project is inspired by Sam's personal experience of being a visually impaired designer.
Brief: Showcase visual impairment in the creative industries.
Creative Proposition: The brand needs to meet the guidelines of designing for the visually impaired.
Solution: Showcase the importance of and how to cater the design to the visually impaired in a series of experiences.
Logo Design – Exploration of logo's and how they appear to blurred vision. The See Different logo was specifically designed to cater towards visual impairment.
Experience Visual Impairment – Images that showcase what it is like to see through the eyes of multiple visual impairments.
Typography. – Fix your Face. How typography affects visually impaired readers and how accents affect readability.
Colour theory – How colours are viewed by different types of colour blindness, and how to cater your palette.
See through our eyes – A physical experience that allows people to see through the eyes of visual impairment.