Troy Cruickshank
Troy is an experimental, creative designer specialising in music and sound design. With a passionate interest in the rhythm and feel of different genres in music, his work often reflects his vision. Always looking to better himself, he strives to improve each time as he believes there is always a new skill to learn. He believes that the right sound can shape a strong narrative and wishes to pursue this ideal.
Originating from a film background, he is well versed in using editing software such as Final cut Pro and Adobe Premiere Pro to combine his audio creations with visuals.
New Balance advert
For this advert, Troy masterfully manipulated certain sounds so that when heard, they would function as something else audibly. An example of this is how the sound of dominos falling was shifted so that it would sound like reptile scales moving. From his years in the field, he knows to carefully adjust the audio levels so that nothing is too loud and the general mix blends well.
Troy opted to produce music in the UK drill genre due to the fact that Hip Hop and other bass heavy music is mainly used in shoe commercials. This beat ties in well with the visuals and gives the production a perfect urban, modern feel.
This is Troy's showreel, a collection of various works he has done over the years. You can find full versions of the videos on his Youtube and website, with links to his Soundcloud for his music.