Zain is an open-minded fashion promotion creative who strives to challenge herself creatively when it comes to working. Creating In Touch has allowed her to work in new software's like Adobe XD to create her first working prototype. Combining her love and interest for sneakers and technology, to invent an innovative sneaker community through an app. After understanding what was missing in the market she was able to carefully put together In Touch and what it would be able to bring to the sneaker market. Additionally, Zain saw an opportunity to create the In Touch zine which would provide her consumer group with more, the zine includes interviews, photography, and QR features. Ultimately the zine allowed her to collaborate and meet others within the sneaker community.