Samuel is a "jack of all trades" when it comes to Product Design. He draws from a range of influences to create products that mostly focus on the issues facing children and vulnerable people. His most recent project, The Cooking Companion, was a multi-tool aimed at young families with the goal of helping introduce Children to the world of Cooking. He chose this area because Cooking is such a valuable skill that is sometimes disregarded and is being less frequently taught to young children. He usually pairs his designs with "punchy" aesthetics that reflect his vibrant nature and impulse to inject more life and colour into different scenarios.